EB-Bookkeeping provides specialized financial services for modern entrepreneurs, with a primary focus on barbers. While the original website was technically functional, it lacked the visual cohesion and professional "edge" required to resonate with a style-conscious clientele. To better serve this creative niche, the brand needed a digital presence that felt as sharp and precise as the businesses it supports.
The goal was to execute a comprehensive visual overhaul rooted in structural integrity. I aimed to transform the user experience from "functional" to "authoritative." The ultimate mission was to build immediate brand trust; in the world of finance, a polished, consistent aesthetic is the primary indicator of professional reliability.
Inconsistent visual structure including:
Created consistent visual structure.
Scalable Typographical Hierarchy
Using the client's chosen typography as a springboard, I developed a cohesive and scalable visual hierarchy. This framework was intentionally designed to grow alongside the business, effortlessly accommodating future service expansions and new educational content.
Photograhy/Images
I restructured the visual storytelling by placing photography with intent. By following established UX patterns and eye-tracking conventions, I ensured the imagery guides the visitor's focus toward key information and calls to action.
Spacing
I overhauled the site’s layout by implementing a rigorous spacing system. By replacing the original, inconsistent padding with a standardized grid, I achieved a sense of visual rhythm and professional polish that was previously missing.
Color Palette
To resonate with a younger clientele, I developed a palette that prioritizes energy over formality. By intentionally avoiding the muted neutrals of industry competitors, I selected a 'fun-forward' set of colors that breaks the mold of traditional bookkeeping. The result is a visual identity that feels as innovative and dynamic as the clients it serves.
Signifcantly improved engagement on the site.
