The homepage of Adrienne's new website, featuring a picture of her leaning on a plaster wall with plants to either side. The hero text says: "Hi, I'm Adrienne and I do: Somatic Career and Leadership Coaching. Don't worry -- I'm not a new life coach out of Bali. I am Ph.D. organizational psychologist."
Somatic Career & Leadership Coach Website Redesign

Adrienne Partridge, Ph.D.

  • đź‘©My role: UX Designer
  • đź’ĽProject: Redesign entire website
  • 🗓️Timeline: 1 month

Overview

Adrienne Partridge, Ph. D. is an organizational psychologist who specializes in somatic career and leadership coaching. Her main demographic is high-achieving, heart-centered women who want more out of their careers and/or want to develop their own leadership style.

Objective

She desired a new website that facilitated higher engagement and better reflected her updated services and her warm, no-nonsense personality.

Research Strategy

  • Client interview
  • Reviewing prior assets and website versions
  • Competitive Analysis
  • Industry research

Pain Points and Solutions

Pain Points/Insights

Stakeholders were heavily involved in research and solutions. This was a highly collaborative process. I gathered their expertise and experiences to develop these insights.

  • Lower engagement - fewer people clicked to contact than previous versions of the site
  • Information overload:
  • Too much to parse. Filled with great quotes and good information, but overwhelming in presentation. Not easily scannable
  • Process a little muddy
  • Not enough personal elements (like photography and graphic elements) to convey Adrienne’s personality
  • Some minor accessibility faux pas

Solutions

Sticky “Book Free Consultation” button so it’s always available

Pared down information into easily digestible bits with extra large, scannable headlines

  • Not everyone wants to read everything, but it should be easy to navigate to and find information.
  • Clarified the points of difference in her process

Warm everything up a little, with a warmer color palette and touches of scripted typeface

More photos of Adrienne showing off her personality

Bits of stylized copy scattered throughout to drive home important points while maintaining a friendly, conversational tone.

Screenshots from Original Site

Screenshot of original hero. "Somatic Career & Leadership Coaching" on the left and a photo of Adrienne leaning out a window in Paris and smiling at the camera
Screenshot of a Tiffany green section with the header: "Wondering if a nervous system-led approach could help you experience more fulfillment in your career and life?" There are two side-by-side paragraphs and two buttons: "Learn about Career Coaching" and "Learn About Leadership Coaching"
Screenshot of original site. This section's header: "What is people-pleasing, and how does it affect our career and the way we lead?" There is a paragraph and below that are two rough Tiffany blue circles with a paragraph each. Over one circle it says "How can it hold us back?" and over the other circle it says "Why start with the nervous system?"
Screenshot of the original site. The title of this section is "What is Your Innate Edge(tm) Method?" There is a photo of Adrienne dressed professionally and smiling on a couch. Her blazer is a similar rust brown to the couch and creates a nice monotone palette. There are four paragraphs to the right.

Final Product

The homepage of Adrienne's new website, featuring a picture of her leaning on a plaster wall with plants to either side. The hero text says: "Hi, I'm Adrienne and I do: Somatic Career and Leadership Coaching. Don't worry -- I'm not a new life coach out of Bali. I am Ph.D. organizational psychologist."Homepage just below the hero. Banner with 7 different media outlet logos. Then a light peach section: "Meaningful change starts with the Nervous System. Let's harness Your Innate Edge(tm). Together!" with a button that says "Learn More." Below that is the start of a section with the header "Designed for high-performing women who struggle with" and then three uneven circles of color with the words "People-Pleasing," "Imposter Syndrome," & "Perfectionism" over them. To the right is a button clinging to the side of the screen that says "Book Free Consultation."A screen from Adrienne Partridge's website with a list. On one side are frustrated emojis with text and an arrow pointing to a light bulb emoji and more text. Below is a photo of a Paris street. To the right, a button with the words "Book Free Consultation" clings to the side of the screen. A screen from Adrienne's website in a macbook frame. The screen shows the bottom of a webpage with a section called "Find me on Instagram" with three posts. The footer is across the bottom. The "Book Free Consultation" button clings to the top right of the screen.The contact form for Adrienne's site within a macbook frame. It says "Contact me about Career, Leadership, or Corporate Coaching OR to be your next Speaker or Workshop Facilitator." Within the name field, the placeholder text says "Dolly Parton." Within the Email field, the placeholder text is "hellodolly@gmail.com." And the placeholder text in the Business/Organization field is "Dollywood."The "Featured Media & Press" page for Adrienne's site within a macbook frame. The first entry is a video: "3 Steps to Building Your Confidence"

Impact

Higher contact rate.

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